• A Brand of Influence

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    Social media is transforming business as we know it.  And that applies to businesses large and small and brands – corporate and personal. We’ve entered the age of influence.

    As it relates to Personal Branding, it is necessary to communicate some guidelines that will help to enhance your brand and ensure success through the social media age.  Here are five tips to guide you online.

    1. Meet the influence economy.  Social media has transitioned our economy.  Some call it social capital and some call it social credibility.  Whatever you call it, we’re essentially measuring how influential you are and there are a number of tools to assist with measuring. Share and likes and tweets, circles and +1s are currency of our new economy.

    2. Your personality has value, so be sure you share it.  Social media is about being human and adding that element of humanity to the technology.  Personality is what will help you stand out from the rest.  But use caution:  you still need to filter and decide what’s appropriate for sharing and what isn’t.  Sharing your character is considerably different than sharing private information. 

    3. Be knowable, likeable and trustworthy.  Try to convey you’re a liker, not a hater.  Positive attitude will always serve you better than negative.  Keep civility and generosity at the forefront of your mission.

    4. Invest in your own thought leadership.  Sharing your knowledge is one of the best ways to become known as an expert.  The more you write about your industry, the more you speak on your industry, the greater the expert you become.   Be credible, reliable and personable, while you keep your ego in check.

    5. Personal brands compete with corporate brands and win.  We still want to buy from people rather than companies.  Personal brands tend to be more successful in the social media space.  Social media tools have empowered us to build a direct audience and be better at it than many corporate brands, so give it some thought. 

    Your online profiles, any communications, simple likes, and sharing are what build your influence.  The more you contribute to the good of the community, the more trust and credibility you create.  The more you’re trusted, the greater your social credibility.  Think about it as you check-in, share and comment and think about what you can contribute.

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    Diana Jennings
    Diana Jennings is the founder of Brand You Image – a personal branding and image management company based in Southern California. A specialist in non-verbal communication, she brings a sophisticated understanding of people and a passion for growth to those working to reach their personal and professional goals. Typical engagements involve the development of high potential individuals and senior level management in personal brand discovery, image management, social and business behavior, and body language for better communication and interaction with others.

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