• Are You Delivering What’s Expected?

    Posted by in Personal Branding With | 3 Comments

    I enjoy cooking; I love to take an ingredient and research recipes that feature that one item. So when I go to a restaurant  and am trying to decide what will satisfy my taste buds, I naturally zero in on the description of the entrée’s preparation. An example of ingredients that recently swayed my decision at a “higher-end” eating establishment include: sautéed rock shrimp and caramelized onions. I sat in anticipation of the dish I was about to savor.

    As the waiter placed my plate before me, my eyes went directly to the much awaited ingredients. Upon spotting the components in the meal, my appetite dwindled. I expected to be presented with something that wasn’t there. I quietly remarked, “don’t they know the difference between rock shrimp and bay shrimp?” They were trying to pass off bay shrimp for rock shrimp and wilted onions for caramelized. Who did they think they were kidding? Granted, some people won’t know the difference and maybe that’s what the chef was counting on. I certainly knew the difference, and what was delivered was different from what was promised. 

    So what happens when you’re not delivering what you promise or what your audience is anticipating? Are you hoping people won’t know the difference? Do you even know if what you represent is what people are expecting? A prospective client or an advocate’s confidence in you could easily dwindle when what they are expecting to experience isn’t delivered. It could be anything from how you present yourself or the thoroughness of your work, to how you communicate, your reliability in following up, or how you handle a situation. Your brand is what others believe it to be.

    With my restaurant encounter, I certainly wouldn’t recommend that dish and more likely I just wouldn’t recommend that restaurant. In today’s competitive world, people and businesses cannot afford to disregard asking themselves if what they do and how they do it is consistent with their brand.

    When it comes to your unique promise of value, it’s important that you take the time to identify with clarity your “ingredients,” and how those ingredients will be delivered in all that you do.

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    Diana Jennings
    Diana Jennings is the founder of Brand You Image – a personal branding and image management company based in Southern California. A specialist in non-verbal communication, she brings a sophisticated understanding of people and a passion for growth to those working to reach their personal and professional goals. Typical engagements involve the development of high potential individuals and senior level management in personal brand discovery, image management, social and business behavior, and body language for better communication and interaction with others.

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Comments (3)

Christine Jesson-Valore » 28. Jun, 2012

I fully understand how you felt in the restaurant. For me it is chicken picata!

Further, my pet peeve is servers who act as if I am bothering them and even worse, hearing profanity and yelling from the staff and kitchen. I go to a restaurant for the quiet ambiance as well as well prepared food. The more I pay for it, the more service I expect!

Thanks for the insight. I feel the same whatever business I enter. The staff are being paid to provide a service, not chat on the phone or with each other.

Mayra » 09. Jul, 2012

I think it’s crucial, to first know who you are, and be true to that. There are too many people in our society, and especially in business today who are phony. Whether you are in a service industry, or just deal with the public in general, you need to genuinely care about the needs of people. Whether you are launching out into a new career or reinventing yourself, do your research! Get an assessment test done to know your strengths, build on those, and if there are weak areas, combat those by putting the right things in. Read books, take a class, become who you want to be, and give off that persona from the inside out. Most people can spot the real thing and are expecting you to deliver what you state.

Diana Jennings » 30. Jul, 2012

Hi Mayra, I agree. Thanks for your comment. Diana

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