I’m excited to announce the release of, Personal Branding for Dummies (May 2012). Written by Susan Chritton with contributions from our fellow personal branding experts, this resource is designed to be a how-to book. My contribution is in the chapter that guides you on developing a clear and concise image. In this book, you’ll learn …

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Personal Branding for Dummies
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Changing The Self-Perception of, “I Can’t…”
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People use their ability to notice or discern things to acquire information about their surrounding environment, the situation they are in at the moment or the person they are in the process of interacting with. When they combine the information with their life long database of experiences, it becomes their reality, and ultimately the …
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A Brand You Image Success Story Update
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In February, I checked in with last year’s makeover participants. Scott talked about the personal and professional progress he has made as a result of his Brand You Image learning experience. Here are the points Scott shared with me: Heighten awareness of my image and dressing accordingly, allows for immediate acceptance as a respected contributor …
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A Brand of Influence
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Social media is transforming business as we know it. And that applies to businesses large and small and brands – corporate and personal. We’ve entered the age of influence. As it relates to Personal Branding, it is necessary to communicate some guidelines that will help to enhance your brand and ensure success through the social media age. …
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Adding COLOR To Your Brand
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At a presentation earlier this month for a group from New York Life, a common question about the color analysis process came up. I often give an overview on color, and when we discuss selecting the best colors to wear, an audience member usually asks for my opinion about seasonal color draping popularized back …