• Living With Integrity—4 Tips for Improvement

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    It’s not just the details of one’s appearance that sends out bits and bytes of information about one’s personal brand. It’s also their behavior. What do you think about those who walk down a sidewalk or a grocery store aisle and insist on taking their half out of the middle? Wouldn’t moving to the right be the courteous thing to do? What about returning calls and email? Do you respond within hours or do you let days go by keeping the other person in limbo?

    I recently had an appointment with a potential service provider who was a no show. I understand that people do get sick, cars break down and even last minute family emergencies can prevent others from keeping their commitments, but all these reasons come up well before the appointment time. So if you find that you are not able to make an appointment think about the other person and call them as far in advance as possible and not after the fact.

    Personal branding is really about consistency—it’s about who you are, and how you operate. Integrity is about honor, reliability, and truthfulness. Integrity is doing what you say you are going to do and how you go about doing it. All this is a reflection of your personal brand. If you find yourself not living up to your integrity, here are four tips to help you improve the number of completions you make.

    1. Learn to say the word ‘No’ so that you don’t book yourself so solid that you have to cancel or postpone commitments at the last minute.

    2. Sometimes we delay or procrastinate on those items that don’t really interest us. Figure out what things you really dislike doing or are not good at and get help with them or outsource them. And for many business owners that means not taking on these projects in the first place.

    3. Be honest with yourself. Have you ever borrowed office supplies from work for personal use, or padded your mileage report, or exaggerated about the results you’ve delivered with a client? If you answered yes, then you know how it feels to compromise your integrity. If you’re honest with yourself, it will help you understand the commitments you can realistically make and fulfill.

    4. Update your inventory of values. Values are the principles we live by. Our values change over time and with experience and knowledge. When you update your values and communicate them to others, we are more likely to make a stronger commitment to them. Reinforcement comes with repeated reminders.

    Your personal brand is a function of consistency and integrity. If you’re consistently making excuses because you didn’t do what you said you’d do, think about these areas for improvement. Living with integrity means no more excuses.

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    Diana Jennings
    Diana Jennings is the founder of Brand You Image – a personal branding and image management company based in Southern California. A specialist in non-verbal communication, she brings a sophisticated understanding of people and a passion for growth to those working to reach their personal and professional goals. Typical engagements involve the development of high potential individuals and senior level management in personal brand discovery, image management, social and business behavior, and body language for better communication and interaction with others.

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