• Pay Attention to Influence Metrics, But Don’t Obsess

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    With the onslaught of social networks and their power in personal influence, the ways in which we build and express our personal brands are going through a bit of a revolution. Your online presence and activity is certainly taken into consideration to measure your level of expertise. And now we have various tools like Klout and Kred to measure our influence. But how should we use these tools?

    There’s no question that social networks have incredible power in helping information find people faster.  But we’re also learning how powerful we can be on these networks to influence the decisions and opinions of others.  Now there are even tools to help us keep score. 

    Tools like Klout, Kred, Peer Index and Empire Avenue have all been created to help us quantify the value of personal brand in terms of engagement, influence, authority or expertise, and trust.  These tools are designed  for us to be able to measure how influential we’ve become over time, however, these tools are only measuring our online activity and we all know there’s more to building a brand than our online connectivity.

    These tools provide a barometer for us to measure our level of contact and influence, however, my recommendation is that you don’t obsess over these numbers because they cannot account for our offline activity.  And while we certainly use our high technology to stay connected, we also must be sure to recognize the value in the high touch connection as well.

    My advice is neither to ignore them, nor should they consume a huge amount of your time and energy.  You will be far better served by building your personal brand on quality content and personal engagement in the long term.  


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    Diana Jennings
    Diana Jennings is the founder of Brand You Image – a personal branding and image management company based in Southern California. A specialist in non-verbal communication, she brings a sophisticated understanding of people and a passion for growth to those working to reach their personal and professional goals. Typical engagements involve the development of high potential individuals and senior level management in personal brand discovery, image management, social and business behavior, and body language for better communication and interaction with others.

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