• Personal Branding for Dummies

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    I’m excited to announce the release of, Personal Branding for Dummies (May 2012).  Written by Susan Chritton with contributions from our fellow personal branding experts, this resource is designed to be a how-to book. My contribution is in the chapter that guides you on developing a clear and concise image.

    In this book, you’ll learn how to create a consistent, targeted impression that can help you achieve your personal and professional goals.

    You will learn to:

    • Understand why Personal Branding is important.
    • Discover your unique promise of value and craft a personal brand.
    • Communicate your brand to the world with traditional and online sources.
    • Control your brand ecosystem and take your brand out for others to see.


    Crafting your own personal brand allows you to show the world your best true self. It helps you align every part of your life with your characteristics, strengths, values, and goals. By doing so, you create a meaningful, and lasting impression on everyone you meet. That impression can translate into success on the job, in a new business, and in every aspect of your life.

    Click here to order your copy from Amazon.com


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    Diana Jennings
    Diana Jennings is the founder of Brand You Image – a personal branding and image management company based in Southern California. A specialist in non-verbal communication, she brings a sophisticated understanding of people and a passion for growth to those working to reach their personal and professional goals. Typical engagements involve the development of high potential individuals and senior level management in personal brand discovery, image management, social and business behavior, and body language for better communication and interaction with others.

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