• Selecting Color–It’s Not Just About the Seasons

    Posted by in Image Update, Impression Management, Personal Branding, wardrobe building, Your Professional Image With | No Comments

    I’m often asked about color selection and deciding which colors are most appropriate.  Selecting colors is based on the individual’s personality, their hair, skin, and eye color. Any color consultant that tells a client that they should keep to just “warm” or “cool” colors and bases their selection on “seasons” alone, may lack an advanced knowledge of color or it’s effectiveness in communication. Having your colors individually picked gives you a customized color palette that you will use when selecting your wardrobe, colors for your home and even the colors for your on-line presence. There are many, many variations for each and every color out there.

    To select your best color combinations, you need to have an understanding of your inherent value contrast. This is the level of contrast between your hair and skin color. The higher a person’s contrast (i.e. dark brown hair, fair skin) the more natural a high contrast outfit will look on them (i.e. black and white). Another example is someone with a minimal contrast level (i.e. blonde hair, fair skin). In this case, the black and white may overwhelm and be too strong, especially if he or she has a quiet personality.

    High contrast can, however, be a powerful look, and depending on the situation, may be the required selection. That’s why knowing your best colors is important. You can easily add a splash of color to tone down or even power up the look.  For those of certain hair, skin and eye color combinations, blending shades of colors rather than contrasting accents can create a more polished look.  For example, I recently worked with a client who is now pairing blacks and grays together as opposed to the more contrasting darker tops with a white pant like she used to wear.  She has since rearranged a number of her outfits and is feeling much more confident with her wardrobe.

    In another situation, I was working with a client who has a tanned skin tone and a slight reddish tint to her hair (again, low contrast.)  After a detailed color consultation, she now finds herself buying greens that she’s been afraid of in the past. It’s not about eliminating a certain color altogether, but selecting shades of that color that work best with one’s natural coloring.

    If you’re one who can easily select their own colors, I congratulate you! On the other hand, if you find this challenging, you are not alone.  If you would like to know more about the color evaluation process, email me at Diana@brandyouimage.com.  I’m here to help. 


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    Diana Jennings
    Diana Jennings is the founder of Brand You Image – a personal branding and image management company based in Southern California. A specialist in non-verbal communication, she brings a sophisticated understanding of people and a passion for growth to those working to reach their personal and professional goals. Typical engagements involve the development of high potential individuals and senior level management in personal brand discovery, image management, social and business behavior, and body language for better communication and interaction with others.

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