• Weaving Passion into Your Personal Brand

    Posted by in Personal Branding, Your Authentic Brand With | 2 Comments

    When I work with clients, part of my job is to help them identify and understand their passion.  Regardless of what outside influences we face, passion is what drives us and really what drives our personal brand.  When you’re passionate about something, you’ll work to do it exceptionally well and if you do something exceptionally well, then you want others to see it and you want to express that zeal in all that you do because that’s the image you want to leave in the minds of others.

    And that’s the kind of image that has stuck in my mind for quite some time.  Many years ago, I was in Italy with my husband, enjoying a stroll through the streets.  When we walked up to the windows of a special fabric shop*, the shop owner, Signor Romano Romoli  was IStock_000006729640XSmall
    telling his son, who was leaving the family business, that their line of work was so much more than just selling cloth.  He was trying to emphasize how their business actually touches people’s lives. He spoke of fabric and how its weft and woven yarns intersect to create beautiful textiles, just like people coming into our lives and intersecting experiences brings about an enriched quality to the fabric of our own lives.

    Signor Romoli told my husband and me about his country, his city, and his people. What I experienced that day was so much more than a lesson in Florentine history. I learned that a positive passion produces joy and inspires others. But it requires work and thought.  You can’t just talk about it all the time–you’ve got to get in there and get your hands dirty.  You’ve got to try things, test what works, work with others, help others, and share your views and your dreams.  Passion promotes curiosity.  Passion means you help others see it too.

    When you are truly passionate about something, you will want to learn all there is to know about the subject. Passion is heard in the voice. It becomes a part of who you are. It is communicated in what you say, what you do and how you go about living your life. And part of the reason is because passion is hard to fake.  Authenticity matters and people can see through someone who is less than authentic.

    You know, it’s strange, but it also seems that passionate people are more attractive.  Not in a physical sense, but we’re just drawn to them.  Their enthusiasm is so infectious that they have an ability and energy to draw us in.  The thought of one’s own passion brings a sparkle to the eyes for others to see and can quickly revitalize a weary soul.

    I never anticipated that a less than one hour encounter would turn into a life long lesson in what it means to have a true passion.  As T. Alan Armstrong once said, “If there is no passion in your life, then have you really lived? Find your passion, whatever it may be. Become it, and let it become you and you will find great things happen FOR you, TO you and BECAUSE of you.”   

    What’s your passion, and are you building your personal brand and future around that passion?

    *Signor Romoli and Casa dei Tessuti is special to me, because it was fabric from this shop that played a role in my husband and I being together. We stopped by his shop that day to share our story with him.

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    Diana Jennings
    Diana Jennings is the founder of Brand You Image – a personal branding and image management company based in Southern California. A specialist in non-verbal communication, she brings a sophisticated understanding of people and a passion for growth to those working to reach their personal and professional goals. Typical engagements involve the development of high potential individuals and senior level management in personal brand discovery, image management, social and business behavior, and body language for better communication and interaction with others.

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Comments (2)

Tas » 13. Dec, 2011

Dear Diana,

I know exactly the experience you just described here. I visited Cassa dei Tessuti in 2005 during the spring, my two friends and I had lunch with Signor Romano. I went back for a second visit while I was still in Italy. Romano is an amazing man. I emailed him but I never got a reply. I am wondering if you have been in contact with him recently.

Thank you,


Diana Jennings » 14. Dec, 2011

Hello Tas,

The last time we saw Signor Romoli was in 2007 when we returned to Florence. On that trip, we had an opportunity to introduce him to our children. Unfortunately, we haven’t been in contact with him since. Thank you for sharing our common experience. I’m sure there are many of us in the world whose hearts he has touched.

Best regards,


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